There are a number of reasons why more people are choosing Shopify for their e-commerce needs: it’s simple to use, economical, and flexible. Today, Shopify is one of the most popular e-commerce platforms available. However, Shopify’s strong set of enterprise-level sales features is one area where it stands out. With solutions like abandoned cart recovery, social media integration, and personalized discounts, Shopify provides tools that businesses of all sizes can use to boost their online sales. Unfortunately, many businesses/companies fail to properly utilize all the available functions and features.
Here are 5 Shopify features that every business should make use of to boost their sales.
- Abandoned Cart Recovery
- Discount Codes
- Payments On-the-Go
- Shopify-Social Media Integration
- Streamline Checkout
Shopify is a feature-packed e-commerce platform that offers everyone something.
Features are explained in detail below.
- Abandoned Cart Recovery
An abandoned cart is a negative situation in which a customer picks and adds an item to their cart but then abandons the transaction without making a purchase.
- Retargeting Ads:
The products in abandoned carts give you insight into their requirements, wants, likes, and desires. Retargeting advertisements can help you recover abandoned carts and increase sales by showing each consumer the same things they left in their cart and persuading them to return and complete the transaction.
- Push Notifications
Remarketing to individual clients with pop-ups is effective. You can send customized push notifications with attractive offers to customers who have abandoned carts, enticing them to make the transaction using a push notification app from the Shopify App Store. You should send a notification to them within 24 hours, ideally before their requirements or desires are met by another store or fade away with time.
- E-mails
To attract your customer to open the email and allow your charming words and discount to work their magic, you must utilize an engaging topic. With the basic Shopify subscription, you’ll have to personally email each customer, which is time-consuming. You can either upgrade to an ‘advanced’ plan or acquire an abandoned cart recovery tool that automatically emails customers when they abandon their cart.
- Discount Codes
The “Buy One, Get One” strategy has lasted the test of time since it is extremely effective at increasing Shopify sales and customer loyalty. When clients shop on your Shopify website, it’s critical to develop a discount code that gives them either a specific amount off, a percentage off, or free shipping. You can apply a blanket discount to the entire purchase or multiple collections, or you can apply a discount to a particular product or collection. You may also create, schedule, and adjust the minimum conditions for a customer to be eligible for a specific discount, such as making regular purchases to reward only the most loyal customers.
- Payments On-the-Go
With the advent of Shopify Payments and Shopify POS, Shopify has invested in pushing its e-Commerce solution to the next level. These two features connect your brick-and-mortar and online POS systems, allowing you to increase your Shopify sales by accepting payments from anywhere. You can profit from bricks-and-clicks, which are quickly becoming the trend in retail, as proven by large brands like Amazon Go, which use omnichannel experiences to drive their online sales.
Shopify POS is a card-based app that combines virtual and real-world POS, allowing you to sell your goods in-store, online, and on the go. This function was also included to make it much easier to keep track of each purchase. You can sell to any customer, anywhere, and accept any payment using Shopify POS. To ensure a balanced account and inventory, the app instantly integrates any sales made on the move or in-store to your online Shopify account.
- Shopify-Social Media Integration
With simple social media integration, Shopify brings your business to the customer. Businesses may now add a shop button to their Facebook profile or make Instagram posts shoppable. This market is much too enormous to ignore, with many customers saying that they had made purchases through social media outlets.
- Streamline Checkout
Overly complicated checkout pages have a short shelf life among online buyers. Businesses, on the other hand, can take advantage of Shopify features that make cart completion easier for customers, making everyone happy and increasing sales.
- Real-time Shipping Calculations:
Add a Shopify feature that calculates shipping charges in real-time based on the items and the location, if your company does not offer flat-rate shipping.
- Simple Layouts:
Shopify has excellent checkout layouts that ease the process and include an auto-fill tool for faster transactions.
- Include a Countdown Timer:
Countdown timers, especially when accompanied by a discount code, can create a sense of urgency, encouraging customers to complete transactions faster and reducing abandoned carts.
- Limit Information Requests:
People despise having to fill out the information on the internet, especially if they have to do it again. Allow customers to save their information for future transactions without having to register an account by using tools that automatically use the delivery address for payment.
