The adaptive design creates a variety of fixed layouts that adjust to different screen sizes. In other words, instead of a single, static page that looks the same (and reorders or resizes content) across all devices, you have numerous copies of a web page to fit any device.
- Optimized for advertising
A growing number of designers are using responsive designs to optimize advertising opportunities. For example, to accommodate smaller resolutions, they’re replacing 728×90 banners with 468×90 banners. Designers can improve adverts based on user data from smaller displays with adaptive sites, on the other hand.
- Site that can be reused
Because your website is adaptive, your designers won’t have to go back to the drawing board and completely re-code it. Many complicated websites are constructed with legacy code over time, which is an important factor to consider. It’s not always possible to start from scratch.
- Highly targeted for each user
Adaptive web design develops several versions of a website for different devices to improve the user experience on each one. You can ensure that each visitor has a positive user experience by tailoring it to their particular device. Users can adapt and rearrange page content and layout to better fit their displays and improve their user experience with this web design.
- Increase in loading speed
Adaptive web design generates multiple layouts for different devices and displays features that are most appropriate for a particular website. When a person loads a website on their device, the layout that best fits the screen of the device is loaded. As traffic decreases, this increases loading speed. It only displays high-resolution graphics when a high-density screen is detected.
- Maintenance is more difficult.
Because you have many versions of the website, you must update each one separately which makes it a lengthy and difficult task. In general, you should plan for the following screen sizes: 320, 480, 760, 960, 1200, and 1600 pixels. And that number continues to rise, making a designer’s task more difficult and time-consuming when it comes to site upkeep.
- Labour intensive to create
Adaptive web design is difficult to achieve. To develop, it takes a lot of effort and exceptional thinking skills. Because different website layouts are made to best suit on screen, adaptive web design takes more time and work. Varied website layouts necessitate different HTML codes, and the more code, the more work it will take to construct it.
Adaptive web design necessitates a large team of developers in addition to being time-consuming. To deal with the difficulty of designing, maintaining, and supporting an adaptive website, you’ll have to spend more money.