When you interacted with a consumer in the 1950s, the first question you were asked was, “Where is your office located?”
‘Do you have a phone number where we may reach you?’ became the question in the 1960s. This reached to business cards, pamphlets, company brochures, helpdesks, and finally, websites. ‘What is the purpose of a Mobile App for your company?’ is the current inquiry when analyzing an organization.
Having a mobile app is a must today, regardless of whether your organization is a B2B or B2C service provider. It indicates the agility with which your firm operates, as well as the convenience offered to clients.
Why Mobile App?
When was the last time you used an app on your smartphone? You’re probably reading this on your phone right now, many of you! Smartphones have become widespread, with Americans, and the U.S. spending an average of 5.4 hours per day on their phones.
So, if that’s the case, why hasn’t your company taken advantage of this opportunity to put money in the pockets of your customers, prospects, and referral partners? Mobile apps are the way to go, and they provide value in a variety of ways that websites, social media, and other engagement strategies do.
1) Customers Gain Benefits from Apps
In the business sector, digital accessibility is possibly the most essential trend of our day, and mobile applications fit perfectly in.
Customers don’t want to have to call your store to reorder something they already own. They prefer to place an order from the comfort of their place with a tap of their finger. They don’t want to have to contact you via email to fix a customer service problem. They want to be able to talk with your customer success team as soon as possible via the chat option in your app.
2) Accessibility Improvements
It’s practically hard to reach out to all of your target customers at the same time in different locations. One of the most significant advantages of a business mobile app is that it provides increased exposure on a variety of mobile devices at any given time.
However, as a business owner, you have the ability to send a discount/offer push message to your users at any time. Sending a notification will entice a consumer to visit your app, look over the available offers, and possibly make a purchase (that too within a few minutes).
3) Business processes optimization
You may build an app to track and manage employee interactions inside the team, as well as monitor and manage any processes, exchange files and data, and aggregate specific information, for example. Mobile applications may be used to organize and automate a variety of corporate processes.
4) Freedom in Designing
Even with all of the developments in web design, mobile websites still rely on browsers to accomplish even the most basic activities. Mobile websites rely on browser features like the back button, refresh button, and address bar to work.
Mobile applications, on the other hand, are not bound by these limitations.
A mobile app may be created with a variety of sophisticated gestures such as tap, swipe, drag, pinch, hold, and others. These gestures may be used by apps to provide unique functionality that helps users complete tasks more efficiently. A swipe motion, for example, can be used to go to the next or previous phase in an app.
Why is it worthwhile to invest in the creation of a mobile app?
In today’s competitive atmosphere, people use mobile devices to keep up with their favorite brands. They see it as a brand that provides all of the information to potential buyers instantly. Regardless of your sector, there are several benefits to having mobile applications for businesses, and investing in them is the greatest business decision. Consider taking this risk as a method to keep your business open 24 hours a day.
Start spreading your reach by developing mobile apps to raise brand recognition. Your investment in mobile apps will pay off for a longer period of time. Working with Intelivita on mobile business app development ensures app security, timely upgrades, and efficient maintenance.