SEO has emerged as one of the most powerful practices used by businesses these days. But, it is important to use the right SEO strategy to make things work for you. Every business has an SEO strategy, and the results are seen when the strategies are implemented in the right way. So, what is the best SEO strategy for 2021?
If you are one of those looking for a fool-proof SEO strategy, you are in the right place. While we do have an input on what might work for almost everyone, let us warn that the path to achieving success is not easy. You need to put your best to see results.
Sound’s frightening, isn’t it? Well, if the signs of hard work spook you out, SEO is not for you. You can even hire a reputed SEO service company to optimize your website and improve ROI. Make sure to stick around to learn how you can increase the traffic to your website and be assured of excellent ROI.
Today we are going to look into an “evergreen” SEO strategy, something which does not get much affected with the algorithm updates of Google. Sounds great?
So, let’s get started!
The Pillars of SEO Strategy
The strategies of SEO are quite simple, and after a thorough study, testing, and implementing, we came up with the “Four Pillars of SEO Strategy.” They are,
- Always please your customers/users
- Make an attempt to satisfy the search intent
- Work to build your web
- Amplify and always optimize
By using the four pillars of SEO strategy efficiently, any business can generate organic traffic to their website. Though the website design and development is important, business owners need to pay attention to SEO strategies to obtain good traffic. So, let us begin.
Always Please Your Customers
Well, this might sound easy, but it is not! No business can please its users all the time! So, how does this strategy work? Before you go ahead and plan an SEO strategy, it is important to know what is more valuable than the Google algorithm.
It is a “searcher experience.”
Google always works with a motto to provide the best results to all its searchers. And, this is what we need to understand while creating our SEO strategy.
But, what does “best” actually mean here? The Best SEO services company understands that the content we provide on your website needs to fulfill the intent of the searcher and help them find what they are actually looking for.
For example, if a user is searching for “SEO strategies,” they need to obtain crisp and clear information about the same. But, just satisfying the search intent does not help you rank better with Google. You also need to pay attention to your target keywords.
You need to make sure that the users spend more time on your website, as this shows that they are interested in the content you provide, and the chances of conversion are pretty high. Once you make sure that the user dwells on the website for long, you see the positive effects of the same. Many business owners do not understand that it can also improve the overall SEO performance of your site. When a user spends a lot of time on your website, treat it as a positive signal.
You might be wondering as to how Google would know about the user dwell time on my website. Well, it is simple!
If you are using Google Analytics on our website, Google is for sure tracking the behavior of every user. When users use the Google Chrome browser, the behavior gets tracked. When you are using a mobile that uses Google technology, your behavior gets tracked.
So, make sure you increase the user dwell time on your website.
Make an Attempt to Satisfy the Search Intent
This is one of the most important points to consider. Satisfying the user’s search intent is the very basis of an SEO skill. You can fill your website with an amazing article of about 2000 words, but you cannot rank if it does not satisfy the user’s search intent.
Never go by the generic advice most people give – fill your website with a lot of content, and you will rank well in Google!
The fact is that having content with high word count isn’t worth any if it does not meet the search intent of the users. It holds true even when you have backlinks to your website. The very first step you need to focus on is to find the right keyword phrase to use.
There are various methods and tools online that can help you pick the right keyword phrase. Once you find it, you need to validate the keywords, and you can do it by performing a “Competitor Analysis.”
While this all sounds easy, not everyone succeeds. Why?
Everyone can follow two simple methods to create content around the targeted keyword phrase chosen.
- We can create content that is much better than what is presently trending on Google 1st page
- You can create compelling content that is much different and informative when compared to the content that is present on 1st-page search results in Google.
You can even combine both these tactics to see amazing results.
Work to Build Your Web
Though search intent and keywords are important, backlinks to play a prominent role in SEO. But, you need to build your web in a way that you might not need backlinks to drive organic traffic.
While having backlinks can prove to be beneficial, and many websites rely on Google ranking, spend quality time to create web and enhance your web presence.
Creating an appealing and user-friendly website is of utmost importance, especially when you want a visitor to come back for more. You can always hire a WordPress website developer, who has expertise in business and eCommerce website design.
Amplify and Always Optimize
If you can execute the first three pillars of SEO strategy right, you would start seeing impressive results in no time. If you wish to take your SEO strategy to the next level, you need to implement the pillar#4 strategy.
It is important to remember that having more traffic does not solve any conversion issues. You need to build your website in a way that can help convert visitors to customers. Remember that not every visitor will return, and some might never return if they are disappointed with the content or the experience on your website. If you own an online store, new visitors are always reluctant to buy.
Now that you know this, you need to focus on conversion vehicles that will help build lists and can convert the users visiting into email subscribers. Email marketing can help built trust and can improve rapport with your prospects. You can carefully nurture your visitors and then lure then to become buyers.
Just follow the above-mentioned SEO strategies and enjoy organic traffic to your website. If you are a business owner and wish to implement SEO on your website, you can even take help from the experts, who always make sure to use the right SEO strategy to obtain impressive results.
